Religion

Protestant

Catholic

Jewish

Unknown

Other

Ethnic indicator

English (British)

Hispanic (Spanish)

African American

Unknown

All others

Language preference

English

Hispanic

Other

Estimated household income

< $15,000-$19,999

$20,000-$49,999

$50,000-$99,999

≥ $10,0000

Dual Income Index

A statistical model predicting a household's likelihood to have more than 1 income. The value of 0 indicates a household to most likely have dual incomes

and 9 being the most likely to have a single income

Census 2010 socioeconomic score

A socioeconomic score indicating whether a particular geographic unit (i.e., block group) is higher than or equal to the U.S. norm, which is 100, as

reported by the Census Bureau. The scores range from 60-170 and are created by assigning weights to the household income, educational attainment,

occupation and home value

0- ≤ 69

70- ≤ 79

80- ≤ 89

90- ≤ 99

≥ 100

Net worth indicator

Estimate of a household's total financial assets minus liabilities

$0- ≤ $69,000

$70,000- ≤ $79,000

$80,000- ≤ $89,000

$90,000- ≤ $99,000

≥ $100,000

Census 2010 percentage of mobile homes

Percentage of persons living in a mobile home reported by the Census Bureau

0-9

10-19

20-29

30-39

≥ 40

Home Value at ZIP 4 level

An average value of the properties in the area with an assessment of area-level comparisons coded at a ZIP+4 level

$0

$1-$99

$100-$199

$200-$299

≥ $300

Homeowner status

Compilation of known and modeled fields indicating the property ownership status of the household

Probable homeowner

Renter

Probable renter

Unknown

Homeowner

Number of children in household

Number of adults in household

Number of persons in household

Presence of elderly parent

Presence of college graduate

Census 2010 education level

An indicator derived from the highest level of education attained by individuals 25 years or older as reported by the Census Bureau

Uncoded

Less than 9th grade

Less than 12th grade

High school diploma

Some college

Associate degree

Bachelor degree

Graduate degree

Professional school degree

Doctoral degree

Family position

Indicator of an individual's position in the household based on age and gender

Spouse, husband or wife

Head of household, male/female

Grandmother

Grandfather

Child

Unknown

Length of residence

Compilation of fields indicating the length of time the household has been reported at the address

0-9

10-19

20-29

30-39

≥ 40

Online access

Field indicating the household has online access

Buyer and interest categories

Health & fitness

An individual within the household purchased health products from online or offline catalogs

Travel

An individual within the household purchased travel from online or offline catalogs or a retail store and has interest in international as well as domestic

travel

Gambling

Indicates an individual within the household has an interest in casino gambling

Pets

An individual within the household purchased pets or pet products from online or offline catalogs or a retail store or owns a cat or a dog

Leisure activity

Indicates an individual within the household has an interest in boating/sailing/fishing/gardening/golf/gourmet/foods/hunting/motorcycling/photography/wines, recreational vehicles.

Living well

A demographic-based analytical model which predicts an individual's attitude or perception about their health

Leading the way

In it for fun

Value independence

I need a plan

Not right now

Get through the day

Mindbase 2.0 Group

Variable that categorizes a person's buying habits

Expressive

Driven

At capacity

Rock steady

Down to earth

Sophisticated

Measure twice

Devoted

Census 2010 percentage of blue collar employed

Percentage of the population which is employed in a blue-collar industry as reported by the Census Bureau

0-19

20-39

≥ 40

Census 2010 percentage of white collar employed

Percentage of the population which is employed in a white-collar industry as reported by the Census Bureau

0-39

40-59

60-79

≥ 80

Diet model rank

Over-indulgent (alcohol) model rank

Health model rank

No exercise model rank