TABLE 2.
An Example of the Results From the Quantum Approach
| Observed share of an alternative under each choice task | |||||
| Choice task | Attribute changes | Observed share of alternative A, % | |||
| Own health gain | Own cost | Others’ health gain | Others’ costs | ||
| 1 | Included | Included | – | – | 70 |
| 2 | Included | Included | – | – | 71 |
| 3 | Included | Included | Included | Included | 80 |
| 4 | Included | Included | Included | Included | 85 |
| 5 | Included | Included | Included | Included | 82 |
| Results from a basic choice model and a quantum choice model with rotation | |||||
| Choice task | Average probability of chosen alternative A | ||||
| Basic model, % | Quantum model with rotation, % | ||||
| Choice tasks without others’ health gain and cost | 83 | 70 | |||
| Choice tasks with others’ health gain and cost | 80 | 83 | |||