Table 3.
Sample Characteristics
| Indicator | Classification | Frequency | Percentage (%) | Indicator | Classification | Frequency | Percentage (%) |
|---|---|---|---|---|---|---|---|
| Gender | Man Woman |
272 409 |
39.9 60.1 |
Usage time of TikTok short video APP | Within 6 months 6 months - 1 year 1–2 years More than 2 years |
150 213 199 119 |
22 31.3 29.2 17.5 |
| Age | Under 18 18–24 25–30 Over 30 |
22 303 235 121 |
3.2 44.5 34.5 17.8 |
Usage frequency of TikTok short video APP | Use daily 5–6 days/week 3–4 days/week 1–2 days/week Hardly used |
166 162 220 92 41 |
24.4 23.8 32.3 13.5 6.0 |
| Education | High school and below College Undergraduate Master degree and above |
83 165 349 84 |
12.2 24.2 51.2 12.4 |
Daily use time of TikTok short video APP | Within 10 minutes 10–30 points 30 minutes - 1 hour 1–2 hours 2–3 hours More than 3 hours |
49 180 263 140 33 16 |
7.2 26.4 38.6 20.6 4.8 2.3 |
| Profession | Student Government agencies Professional technology Staff Business Personnel Service industry Other |
233 69 121 120 38 26 74 |
34.2 10.1 17.8 17.6 5.6 3.8 10.9 |
||||
| City | First-tier cities Other cities |
106 575 |
15.6 84.4 |