Table 7.

Hypothesis Test Results

Hypothesis		Results
H1	Satisfaction has a positive impact on users’ continuous use intention.	Supported
H2	Fatigue has a negative impact on users’ continuous use intention of short videos.	Supported
H3a	Perceived usefulness has a positive effect on satisfaction.	Supported
H3b	Perceived usefulness has a positive effect on users’ continuous use intention.	Supported
H4a	Perceived Playfulness has a positive effect on satisfaction.	Not supported
H4b	Perceived Playfulness has a positive effect on users’ continuous use intention.	Supported
H5a	Social influence has a positive effect on satisfaction.	Supported
H5b	Social influence has a positive effect on users’ continuous use intention.	Supported
H6a	Communication overload has a positive effect on short video users’ fatigue.	Supported
H6b	Communication overload has a negative effect on the continuous use intention of short video users.	Not supported
H7a	Information overload has a positive effect on the fatigue of short video users.	Supported
H7b	Information overload has a negative effect on short video users’ continuous use intention.	Not supported
H8a	Satisfaction plays a mediating role in the impact of perceived usefulness on users’ continuous use intention.	Supported
H8b	Satisfaction plays a mediating role in the impact of perceived playfulness on users’ continuous use intention.	Not supported
H8c	Satisfaction plays a mediating role in the impact of social influence on users’ continuous use intention.	Supported
H9a	Fatigue plays a mediating role in the impact of communication overload on users’ continuous use intention.	Supported
H9b	Fatigue plays a mediating role in the impact of information overload on users’ continuous use intention.	Supported