Skip to main content
. 2023 Aug 14;13(8):e072258. doi: 10.1136/bmjopen-2023-072258

Table 2.

General characteristics of included studies (N=17)

n (%)
Study design
 Survey of posts 13 (76)
 Median sample size (IQR) 159 (879)
 Survey of individuals or accounts 4 (24)
 Median sample size (IQR) 117 (205)
Funding of the study
 Funded 4 (24)
 Not funded 6 (35)
 Not reported 7 (41)
Conflict of interest of study authors
 Conflict of interest reported 5 (29)
 No conflict of interest 11 (65)
 Not reported 1 (6)
Study focused on a specific health specialty 12 (71)
Type of social media
 Twitter 5 (29)
 Blogs 5 (29)
 YouTube 5 (29)
 Not specified 2 (12)
Language of posts*
 English 15 (88)
 Other languages 4 (24)
 No language restriction 1 (6)
Time period covered
 ≤1 year 4 (24)
 11–12 years 4 (24)
 Not specified 9 (53)
Median year of post date (IQR) 2018 (3)
Country of the subjects of study*
 USA 7 (41)
 Canada 2 (12)
 Europe 2 (12)
 Asia 2 (12)
 UK 1 (6)
 Australia 2 (12)
 Not reported 6 (35)
 No restrictions to countries 1 (6)
Outcome*
 Prevalence of COI 5 (29)
 Frequency of reporting of COI 8 (47)
 Proportion of undisclosed COI 3 (18)
 Proportion of organisations reporting undisclosed COI 2 (12)
 Association between COI and post content 2 (12)

*Some studies included more than one language, country or outcome.

COI, conflicts of interest; IQR, Interquartile range; UK, United Kingdom; USA, United States of America.