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The percentage importance of health science popularization short videos.
| Attribute | Percentage importance (%) |
|---|---|
| Account subject | 46.891 |
| Form | 28.806 |
| Free or not | 8.472 |
| Length of time/seconds | 3.807 |
| Content demand degree | 3.337 |
| Platform certification | 2.590 |
| Commercial advertising | 1.779 |
| Easy to understand | 1.700 |
| Funny | 1.521 |
| Cause the viewer’s fear or dread | 0.653 |
| Video tips | 0.443 |
