TABLE 3.
Example of open coding of local knowledge tourism perceived value.
| Concepts | Source | Original text sample |
| A1 Daily application | Interview participants; travelogue | 1. Local people know how to adapt to local conditions. This kind of traditional stilted house1 design can save land and be built along the slope up. It is warm in winter and cool in summer, and the ground floor is used to keep livestock down here. (T10) 2. Look at the hair of the aunt! She is 68 years old, but she has not one white hair on her head. In Yao Long Hair Village, women cut their hair only three times in their whole life, at birth, marriage, and death. The aunt said that their habit is to wash their hair with a kind of special cold water that has been used to wash rice all year, so their hair is always so black and shiny. (The MFW 2) |
| A2 Physical and mental pleasure | Interview participants; travelogue | 1. The Zhuang ethnic people in Longji is a representative of the Northern Zhuang, with unique costumes and customs. Here, we can see the ancient Zhuang folk dances and costumes that has been very well protected. We can also enjoy the beautiful Zhuang folk songs and experience their life scenes such as how they repair their wooden houses. It is so pleasant and refreshing. (T6) 2. We went to various scenic spots on the second day. Everyone was so happy as we could feel and experience the ethnic and local characteristics. (T8) |
| A3 Perceive the cost | Interview participants | 1. At first, we took a bus, because the local terrain was special and difficult. We had to get off and walk in the middle of the journey, our bus could not get to the village. We need to change to a small local car to get to the final destination at the end. (T6) 2. The Longji terraced fields are beautiful but tiring to climb. (T2) 3. It is not easy to get around here, quite challenging and hard. (T3) |
| A4 Feel the atmosphere | Interview participants; travelogue; news report | 1. Children in the kindergarten are now required to wear ethnic costumes during ethnic costumes during the Zhuang 3 March Festival, giving us a good sense of ritual and a feeling of the festival. (T7) 2. Throwing the embroidered ball is a traditional sport popular with the Zhuang people, and it is also conducted as a ritual to seek a husband. The plot of show can really motivate audience’s emotions. (MFW 8) 3. In the live broadcast at the East and West Alley, the hostess showed the special local cuisine, traditional culture, and knowledge of Guilin to the audience online, all participants, regardless of their origin and location, can feel the strong festive atmosphere. (Sohu 2) |
| A18 Realize your personal aspirations | Interview participants | 1. I have always been interested in ethnic culture and knowledge. Today I came here to experience these ethnic cultures with my own eyes, which is more vivid and direct than from books. I guess I got what I wanted. (T16) 2. I have seen something very special here; I feel like my life has become a little richer. (T12) |
| A19 Individual potential | Interview participants; travelogue | 1. Only when we reached the top of the mountain can we truly feel the ritual sense of measuring the land with our own footsteps and the sense of conquest when we look back. (T12) 2. (The local culture study tour in the ancient Dongli Village of Guilin) It was the first time for Xiao Xiao to travel without her family, I always believe that the potential of children is unlimited, we should believe and support them, it is really an unforgettable journey of research and learning. (MFW 6) |
Data source: this study.
1The stilt house is a traditional residence house for ethnic minority such as Zhuang, Yao, and Miao in southwest of China.