AV	Altruistic Value
AVE	Average Variance Extracted
BFB	Branded Functional Beverage
BGN	Bulgarian Lev
CB	Branded Functional Beverage Consumption Behaviour Post-COVID-19
CMB	Common Method Bias
CNDs	Chronic Non-communicable Diseases
COVID-19	Coronavirus Disease 2019
CR	Composite Reliability
EV	Egoistic Value
FB	Functional Beverage
FF	Functional Foods
FFC	Functional Centre
FuFoSE	Functional Food Science in Europe
GoF	Goodness of Fit
HB	Branded Functional Beverage Health Benefits
HTMT	Heterotrait–Monotrait Ratio
MUFA	Monounsaturated Fatty Acids
NAM	Norm Activation Model
NSI	National Statistical Institute in the Republic of Bulgaria
PI	Branded Functional Beverage Purchase Intention
PLS-SEM	Partial Least Squares Structural Equation Modelling
PMT	Protection Motivation Theory
PS	Perceived Severity
Pse	Perceived Self-efficacy
PUFA	Polyunsaturated Fatty Acids
PV	Perceived Vulnerability
PVs	Personal Values
RM	Role of Media (Information about COVID-19)
SDG3	United Nations Sustainable Development Goal 3, regarding “Good Health and Well-being”
VBN	Value–Belief–Norm
VIF	Variance Inflation Factors