Table 2.
Search Likelihood and Extent—15 Mixed Products.
| Product | Search Likelihood | Search Extent | ||
|---|---|---|---|---|
| N | Mean (Sd) | N | Mean (Sd) | |
| Television | 567 | 7.4 (3.1) | 568 | 6.6 (2.9) |
| Pair of socks | 552 | 2.3 (2.1) | 553 | 1.6 (1.4) |
| Paper towels | 565 | 2.2 (1.9) | 562 | 1.6 (1.4) |
| Headache medicine | 568 | 4.8 (3.0) | 564 | 4.1 (2.8) |
| Shampoo | 568 | 3.8 (2.7) | 568 | 2.6 (2.1) |
| Coffee maker | 568 | 5.7 (3.1) | 565 | 4.6 (2.8) |
| Sunglasses | 564 | 3.9 (2.9) | 560 | 3.3 (2.5) |
| Garbage bags | 566 | 2.2 (2.0) | 564 | 1.6 (1.4) |
| Cough syrup | 566 | 5.2 (2.9) | 567 | 4.2 (2.7) |
| Bike helmet | 567 | 6.0 (3.2) | 565 | 5.0 (3.1) |
| Red wine | 566 | 3.9 (2.8) | 564 | 3.0 (2.3) |
| Thermometer (for fevers) | 566 | 4.8 (2.9) | 566 | 3.9 (2.7) |
| Multivitamin | 559 | 5.1 (3.0) | 559 | 4.0 (2.7) |
| Body lotion | 562 | 3.5 (2.6) | 567 | 2.6 (1.9) |
| Heartburn medicine | 564 | 5.3 (2.9) | 562 | 4.3 (2.8) |