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. 2023 Aug 28;18(8):e0290169. doi: 10.1371/journal.pone.0290169

Table 3. Purchase probability.

Likert Scale Probability
1 (Definitely will try/buy/repeat) 1
2 (Probably will try/buy/repeat) 0.75
3 (May/may not try/buy/repeat) 0.5
4 (Probability will not try/buy/repeat) 0.25
5 (Definitely will not try/buy/repeat) 0