Table 3. Purchase probability.
Likert Scale | Probability |
---|---|
1 (Definitely will try/buy/repeat) | 1 |
2 (Probably will try/buy/repeat) | 0.75 |
3 (May/may not try/buy/repeat) | 0.5 |
4 (Probability will not try/buy/repeat) | 0.25 |
5 (Definitely will not try/buy/repeat) | 0 |