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Cost-per-survey response by incentive structure and kit return status
| Unconditional Incentive Group ($5) |
Combined Incentive Group ($2 unconditional plus $10 conditional) |
|||||
|---|---|---|---|---|---|---|
| Completed Survey % |
Cost-per-survey Response |
Total Cost | Completed Survey % |
Cost-per-survey Response |
Total Cost | |
| All women | 14.4% | $34.73 | $3,265 | 20.1% | $19.96 | $2,814 |
| Kit returners | 36.8% | $13.57 | $665 | 48.2% | $14.15 | $948 |
| Kit non-returners | 8.7% | $57.78 | $2,600 | 13.1% | $25.22 | $1,866 |
