Table 3.
Consumers' knowledge and purchase of functional eggs.
| Characteristics | Number | Percentage |
|---|---|---|
| Ever heard of functional eggs | ||
| Heard | 697 | 52.92 |
| Never heard | 620 | 47.08 |
| Can accept a higher price per functional eggs than regular eggs | ||
| ¥< 0.5 | 542 | 41.15 |
| ¥0.6-1.0 | 450 | 34.17 |
| ¥1.1–1.5 | 179 | 13.59 |
| ¥1.5–2.0 | 86 | 6.53 |
| ¥2.1–2.5 | 23 | 1.75 |
| ¥2.6–3.0 | 33 | 2.51 |
| ¥> 3.0 | 4 | 0.30 |
| Percentage of functional eggs in egg consumption | ||
| Never purchased | 992 | 75.32 |
| Less than 20% | 261 | 19.82 |
| 20–50% | 104 | 7.90 |
| 50–80% | 27 | 2.05 |
| More than 80% | 13 | 0.99 |