. 2023 Sep 1;21:111. doi: 10.18332/tid/169739

Table 2.

Mean scores and pairwise differences for perceived advertisement effectiveness, advertisement relevance, and product use intention of 2021 brief online advertisement exposure study (N=462)

	Heterosexual men Mean (SD)	Heterosexual women Mean (SD)	Sexual minoritized men Mean (SD)	Sexual minoritized women Mean (SD)
Perceived advertisement effectiveness score (1–5)	3.2 (1.2)^a,b,c	2.2 (1.1)^a	2.0 (1.1)^b	2.2 (1.0)^c
Perceived advertisement relevance score (1–5)	2.9 (1.4)^a,b,c	1.6 (0.9)^a	1.5 (0.9)^b	1.6 (0.9)^c
Product use intention score (1–5)	3.1 (1.5)^a,b,c	1.7 (1.0)^a	1.6 (1.0)^b	1.8 (1.1)^c

Pairwise differences between groups (p<0.05) from post hoc tests from the linear mixed-effects models are noted with a shared subscript in each row.