Table 3.
Subtheme frequencies for what the women ranked as number one most important and needed to encourage a breastfeeding culture
| Themes and subthemes |
Women living in Australia (n = 1900) n (%) |
Women living in Ireland (n = 1597) n (%) |
Women living in Sweden (n = 1252) n (%) |
| Theme - Active supportive interventions needed for breastfeeding | |||
| Subthemes | |||
| Make breastfeeding visible in society | 550 (29%) | 710 (41%) | 594 (47%) |
| Healthcare professionals support and knowledge regarding breastfeeding | 88 (5%) | 164 (9%) | 126 (10%) |
| Education of the public | 544 (28%) | 532 (31%) | 185 (15%) |
| Inviting environment | 266 (14%) | 191 (11%) | 134 (11%) |
| Theme – The obvious right of breastfeeding women and children to take a seat in the public sphere | |||
| Subthemes | |||
| Zero tolerance to others’ unwanted opinions | 109 (6%) | 25 (1%) | 48 (4%) |
| Focusing on the needs and rights of the breastfeeding dyad | 162 (8%) | 91 (6%) | 75 (6%) |
| Desexualize breastfeeding and women’s bodies in society | 181 (9%) | 32 (2%) | 89 (7%) |