Table 5.

A summary of targeted social media campaigns run between July 2022 to March 2023 to promote and assess health seeking behaviours.

Social media campaign type	Campaign duration (days)	Qualified leads/responses generated
An extensive survey to gather comprehensive information on the prevalence and awareness level about thyroid-related disorders	21	1,033
A detailed survey to assess the awareness levels about cancer among women	14	597
A lead-generation form designed to generate user interest in Diabetes care packages	30	6,426
An in-depth survey aimed at understanding awareness levels regarding Financial Literacy and the importance of planning for the financial burden associated with health emergencies	24	2,209
Promoting an affordable telehealth service specifically tailored for underserved health consumers	105	8,218
An awareness campaign to inform users about a health insurance product.	19	216