Table 3.
Pearson product–moment correlations between independent variables (N = 1102).
| Variable | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 
|---|---|---|---|---|---|---|---|---|
| Knowledge (1) | 1 | |||||||
| Environmental concern (2) | 0.06 * | 1 | ||||||
| Food technology neophobia (3) | −0.13 *** | 0.04 | 1 | |||||
| Health consciousness (4) | 0.05 | 0.14 *** | 0.18 *** | 1 | ||||
| Perceived benefit (5) | 0.44 *** | 0.04 | −0.24 *** | 0.01 | 1 | |||
| Perceived risk (6) | −0.21 *** | 0.11 *** | 0.45 *** | 0.22 *** | −0.42 *** | 1 | ||
| Subjective social norm (7) | 0.34 *** | 0.01 | −0.23 *** | 0.06 * | 0.62 *** | −0.41 *** | 1 | |
| Attitude (8) | 0.37 *** | −0.03 | −0.30 *** | −0.05 | 0.68 *** | −0.53 *** | 0.66 *** | 1 | 
Note: * p < 0.05, *** p < 0.001. 0.01–0.09 = Negligible association; 0.10–0.29 = Low association; 0.30–0.49 = Moderate association; 0.50–0.69 = Substantial association; 0.70 or higher = Very strong association [82].