Table 5.
Results of structural model.
| H | Cause | Effect | Coefficient | T-value | P-value | Hypothesis |
|---|---|---|---|---|---|---|
| H1 | Functional affordance | Perceived usefulness | 0.130*** | 3.344 | 0.0008 | Supported |
| H2a | Cognitive affordance | Perceived usefulness | 0.620*** | 8.014 | 0.0000 | Supported |
| H2b | Cognitive affordance | Perceived enjoyment | -0.115 | 1.253 | 0.2102 | Not supported |
| H3a | Physical affordance | Perceived usefulness | 0.179** | 2.725 | 0.0065 | Supported |
| H3b | Physical affordance | Perceived enjoyment | 0.855*** | 12.155 | 0.0000 | Supported |
| H4a | Perceived usefulness | Attitude | 0.311*** | 4.281 | 0.0000 | Supported |
| H4b | Perceived usefulness | Continuance intention | 0.469*** | 8.104 | 0.0000 | Supported |
| H5 | Perceived enjoyment | Attitude | 0.398*** | 9.035 | 0.0000 | Supported |
| H6 | Aesthetics | Attitude | -0.069 | 0.865 | 0.3870 | Not Supported |
| H7 | Shape | Attitude | 0.324*** | 4.345 | 0.0000 | Supported |
| H8 | Attitude | Continuance intention | 0.393*** | 7.365 | 0.0000 | Supported |
Note: For P-value in the table, **: p < 0.01, ***: p < 0.001. For values that are not statistically significant (p > 0.05), the exact p-value is shown.