• Perceived benefits: Positive consequences and outcomes that consumers expect to receive from purchasing prescription medicines on the Internet. |
⁃ Convenience purchase: Save effort, avoid long waiting times, helpful when the patient is in a bed rest period, fast deliveries, and 24/7 accessibility. (2QL, 3QL, 4QL, 1QN, 5QN, 6QN, 7QN, 8QN, 1MX)
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⁃ Privacy. (2QL, 4QL, 1QN, 7QN, 11QN)
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⁃ Lower cost. (2QL, 3QL, 4QL, 1QN, 3QN, 4QN, 5QN, 6QN, 8QN, 9QN, 10QN, 11QN, 12MX)
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⁃ Bypassing gatekeepers: Bypass doctors who refuse to prescribe prescription medicines. (11QN)
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⁃ Medicines availability |
- Availability of extra quantities. (3QN)
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- Availability of medicines that are not available locally. (1QN, 4QN, 5QN, 6QN, 8QN, 1MX)
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- Being able to purchase unlicensed medicines. (3QN, 8QN)
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- Wide products choices. (1QN, 4QN, 8QN)
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- Brand medicines availability. (3QN, 1MX)
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⁃ Better product quality. (1QN, 4QN, 5QN, 6QN, 8QN, 9QN)
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⁃ Avoid withdrawal symptoms for patients using controlled medicines. (11QN)
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• Perceived risks: Negative outcomes associated with purchasing prescription medicines using the Internet. |
⁃ Health risks |
- Possibility of purchasing fake medicines. (4QL, 5QN, 1MX)
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- Absence of medical oversight complications, for example, the possibility of misusing medicines. (2QL, 3QN, 5QN, 9QN)
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⁃ Financial risks. (4QL)
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⁃ Inferior product quality. (2QL, 4QN, 5QN, 7QN, 9QN, 1MX)
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⁃ Engaging in illegal behaviour (buying from Unlicensed websites or buying unlicensed medicines). (4QN, 7QN)
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⁃ No privacy and confidentiality. (7QN)
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⁃ Delayed deliveries. (5QN)
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• Emotions: A complex reactions, feelings, and affective states that motivate consumers to purchase prescription medicines from the internet |
⁃ Desperation caused by medication unavailability. (4QL)
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⁃ Fear of the purchase risks. (2QL)
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⁃ Hate going to the doctor. (11QN)
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• Facilitators: Factors that increase consumers’ ability to control the behaviour of purchasing prescription medicines using the web, thus, facilitating the purchase |
⁃ Facilitators offered by the online sellers of medicines that make it easier for customers to purchase their product |
- Websites usability. (2QL)
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- Easy accessibility as prescription medicines without requiring a prescription. (4QL, 1QN, 3QN, 4QN, 6QN, 8QN, 9QN)
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- Fast shipping option. (7QN)
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- Refill reminders by email. (7QN)
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- Products can be compared faster. (5QN)
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- Product information and providing instruction on how to use prescription medicines. (1QN, 5N, 7QN, 8QN, 10QN)
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- Online sellers marketing such as promotion and discounts which make the purchase affordable to consumers. (1QL, 2QL, 10QN, 12QN, 1MX)
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⁃ Facilitators offered by social media |
- Easy and private communication. (1QL, 3QN)
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- Act as a source of medical information offered by the support groups available on the different social media platforms. (1QL, 2QL)
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• Barriers: Factors that decrease consumers’ ability to control the behaviour of purchasing prescription medicines using the web, thus, impeding the purchase |
⁃ Website-specific barriers (barriers that delay the purchase until consumers can find an alternative) |
- Absent of suitable payment option. (4QL)
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- Payment method security. (2QL)
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- Website language and instructions are in an unknown foreign language. (3QN)
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⁃ General barriers (barriers that prevent the purchase) |
- Financial capabilities. (4QL)
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- Consumers do not know how to use the medicine. (3QN, 5QN)
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• Knowledge: Consumer’s knowledge about the purchase (procedural knowledge and the knowledge about the risks of the purchase) |
⁃ Computer and internet literacy. (2QL)
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⁃ Knowledge about the risks of the purchase. (2QL, 3QL, 3QN, 10QN, 12QN)
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⁃ The difficulty in distinguishing between legal and illegal online pharmacies. (3QL, 3QN)
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• Trusting beliefs: Factors that lead consumers to trust the online sellers of medicines |
⁃ Past purchase experience (either positive or negative experience). (3QN, 6QN, 7QN, 12QN, 1MX)
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⁃ Customer review (either positive or negative review and feedback). (2QL, 4QL, 6QN, 12QN, 1MX)
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⁃ Availability of secure payment option. (2QL)
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⁃ Clear information about the product and vendors. (6QN, 7QN)
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• Social influencing factors: Social factors that could encourage or discourage consumers’ decision to purchase prescription medicines using the Internet. |
⁃ Family and friends. (2QL, 3QN, 6QN, 12QN, 1MX)
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⁃ Peer influence: People who are in the same situation. (2QL)
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⁃ Healthcare provider: Doctors or pharmacists. (2QL, 3QN, 1MX)
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⁃ People at online support groups. (2QL)
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• Environmental factors: Any external environmental condition that encourages or discourages the purchase |
⁃ Barriers to accessing the clinic (logistical difficulties, financial difficulties). (4QL)
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⁃ Restricted options (few alternatives are available in local market sectors). (1MX)
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⁃ Sellers’ marketing (advertising and pop-up ads). (2QL)
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⁃ Medicines shortages. (8QN)
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⁃ Unsatisfied with the quality of clinical services provided in clinics or local community pharmacies. (1QN, 1MX)
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⁃ The Coronavirus pandemic (COVID-19). (2QN)
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• Consumer attributes: Demographic, socioeconomics, health information, and the internet using habits and characteristics that could affect the purchasing decision |
⁃ Age. (1QN, 2 QN, 4 QN, 5QN, 6QN, 7QN, 11QN, 1 MX)
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⁃ Sex. (1QN, 2QN, QN, 7QN)
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⁃ Marital status. (2QN)
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⁃ Income level. (1QN, 7QN)
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⁃ Educational level. (1QN, 2QN, 3QN, 4QN, 5QN, 7QN, 1MX)
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⁃ Employment. (1QN, 3QN)
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⁃ Health insurance availability. (11QN)
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⁃ Time spent on the internet. (5QN, 10QN)
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⁃ Social media affinity. (3QN)
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⁃ Internet purchase frequency in general. (5QN)
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