Table 3.
Bi-Variable and Multivariable Logistic Regression Analysis of Factors Associated with Access to Health Messages Among the Rural Community in Kersa District, Eastern Ethiopia, 2020
| Factors (n=578) | Categories | Access to the Health Messages | COR (95% CI) | AOR (95% CI) | |
|---|---|---|---|---|---|
| Yes (%) | No (%) | ||||
| Sex | Male | 118(31.6) | 256(68.4) | 0.45(0.23, 1.56) | 0.79 (0.43, 1.45) |
| Female | 36(17.6) | 168(82.4) | 1 | 1 | |
| Access to electric services | Yes | 70(18.6) | 306(81.4) | 1.321(1.22, 3.47) | 2.36(2.13, 5.41 |
| No | 84(41.6) | 118(58.4) | 1 | 1 | |
| Type of media device owned | Radio | 76(25.9) | 218(74.1) | 2.73 (1.12. 6.64) | 1.63 (0.57, 4.68) |
| Tv | 24(63.2) | 14(36.8) | 13.43(4.58, 39.36) | 1.69 (0.26, 10.92) | |
| Mobile Phone | 39(52.0) | 36(48.0) | 8.49(3.24, 12.23) | 4.56 (4.32, 8.73*) | |
| More than one | 6(11.3) | 47(88.7) | 1 | 1 | |
| Type of media exposure | Radio | 99(29.1) | 241(70.9) | 1.53(0.756, 3.10) | 0.91 (0.37, 2.25) |
| Tv | 34(85.0) | 6(15.0) | 2.12(2.08, 13.05) | 4.73 (1.03, 11.62*) | |
| Social & Printing Media | 10(62.5) | 6(37.5) | 6.21(1.85, 20.86) | 5.24 (1.07, 15.63*) | |
| More than one | 11(21.2) | 41(78.8) | 1 | 1 | |
| Media program preferred | News | 54(25.2) | 160(74.8) | 1.25(0.74, 2.11) | 2.37 (1.00, 5.61*) |
| Current Affairs | 45(65.2) | 24(34.8) | 6.94(3.61, 13.34) | 9.47(3.54, 25.34*) | |
| Entertainment | 11(61.1) | 7(38.9) | 5.82(2.06, 16.44) | 4.75(1.23, 18.38*) | |
| Health and Educational | 17(85.0) | 3(15.0) | 20.99(5.73, 76.93) | 7.55(3.12, 8.66*) | |
| More than one type of Program | 27(21.3) | 100(78.7) | 1 | 1 | |
| Preferred time to attend the media | Throughout the daytime | 22(33.3) | 44(66.7) | 2.55(1.12, 5.81) | 0.77(0.27, 2.19) |
| Morning time | 9(47.4) | 10(52.6) | 4.58(1.51, 13.88) | 1.48(0.32, 6.88) | |
| Nighttime | 96(39.8) | 145(60.2) | 3.37(1.68, 6.76) | 1.42(0.61, 3.32) | |
| Weekend/Occasionally | 16(29.1) | 39(70.9) | 2.089(0.88, 4.98) | 0.21(0.06, 0.72) | |
| On special programs/events | 11(16.4) | 56(83.6) | 1 | 1 | |
Note: *Significant at P <0.05.