Table 1.

Sales of dairy and plant-based milks, Nielsen average of 2017–2019

Category	Annual quantity sold (million units)	% of category (units sold)	Annual sales (million dollars)	Unit price (dollars/unit)
Total dairy milk products	26,577	100.0	24,867	2.73
Cow’s milk	25,067	94.3	21,626	2.64
Lactose reduced/free milk	1,144	4.3	2,297	3.93
Egg nog	138	0.5	357	2.70
Buttermilk	169	0.6	287	2.18
Remaining milk	58	0.2	299	2.71
Total plant-based milks (dairy alternatives)	2,139	100.0	2,221	3.17
Almond milk	1,587	74.2	1,251	3.18
Soymilk	265	12.4	432	3.15
Coconut milk	100	4.7	195	2.81
Oat milk	22	1.0	54	3.17
Rice milk	42	2.0	80	3.29
Remaining plant-based milk	123	5.8	207	3.53