Table 2.
Live Video (n = 278) |
Web Survey (n = 403) |
Prerecorded Video (n = 385) |
Live Video vs. Web Survey | Live Video vs. Prerecorded Video | Prerecorded Video vs. Web Survey | ||
---|---|---|---|---|---|---|---|
|
|||||||
p-value | |||||||
Overall Mode Differences | |||||||
% Rs rounding at least once | 86.9% (2.5%) | 82.0% (1.9%) | 76.3% (2.2%) | 0.005 | 0.003 | 0.773 | |
Average % rounded responses | 28.6% (2.9%) | 24.5% (2.2%) | 20.9% (2.2%) | 0.286 | 0.031 | 0.209 | |
Item-Level Mode Differences | |||||||
Television Hours | % Rs who rounded | 13.4% (2.0%) | 17.9% (1.8%) | 17.2% (1.0%) | 0.121 | 0.119 | 0.726 |
MovieTheaterYear | % Rs who rounded | 10.6% (1.7%) | 10.5% (1.6%) | 11.0% (1.2%) | 0.284 | 0.472 | 0.633 |
MoviesYear | % Rs who rounded | 61.0% (3.5%) | 54.8% (2.5%) | 25.9% (2.5%) | 0.175 | <0.001 | <0.001 |
Restaurants Month | % Rs who rounded | 30.5% (2.6%) | 18.4% (2.0%) | 16.8% (1.3%) | <0.001 | <0.001 | |
SpicyFood | % Rs who rounded | 24.3% (2.1%) | 21.4% (2.1%) | 21.8% (1.4%) | 0.366 | 0.340 | 0.888 |
GroceryStore | % Rs who rounded | 31.7% (2.8%) | 22.0% (2.1%) | 26.3% (1.9%) | 0.009 | 0.126 | 0.130 |
Drinking Water | % Rs who rounded | 28.1% (3.1%) | 26.8% (2.3%) | 27.7% (2.5%) | 0.752 | 0.923 | 0.797 |