Table 1.

Example Promotional Claims about Synthetic Nicotine Products

Product	Owner/Manufacturer	Claim
Juice Head pouches	Juice Head (USA)	“[ ] may offer higher nicotine satisfaction with potentially less risk than tobacco-derived nicotine. In addition, while tobacco nicotine often features a strong pungent odor and taste, synthetic nicotine is virtually tasteless and odorless.” “[ ] it is important to note that tobacco cultivation (which is commonly very subsidized) can be very damaging to the environment and is often a process that is highly labor-intensive, cumbersome, and wasteful.” “It should be noted that tobacco-derived nicotine may come along with more risks of side effects than pouches made without tobacco.” (12)
Pacha Mama vape pen	Charlie’s Holdings, Inc. (USA)	“increased purity and consistency over traditionally harvested nicotine” (13)
Outlaw Dip	Outlaw Dip Company (USA)	“pharmaceutical grade” (9)
Bidi Pouch	Kaival Brands Innovations Group, Inc. (USA)	“aims to help adult smokers take their first steps in going smokeless” (14)
ZIA gum	Next Generation Labs LLC (USA)	“the Only Nicotine Gum Developed with Synthetic Nicotine” (4) “offers the same nicotine satisfaction as any tobacco-derived product containing nicotine,” (4) and “ZIA™ gum is not intended to assist in quitting efforts” (15)
VaporX e-juice and disposable e-cigarettes	Vaporex Co., Ltd. (South Korea)	“We are committed to protecting the health of smokers by providing them with a valuable and appropriate vaping experience” (16)