Table 2.

Proportion of Comments Pertaining to Each Calcium Theme by Product Preference

	Any preference a	Prefer dairy products	Prefer plant-based products	Consume both plant-based and dairy products	Unclear or neutral preference
Calcium content	198 (100.0%)	66 (33.3%)	95 (48.0%)	9 (4.5%)	28 (14.1%)
Calcium bioavailability	20 (100.0%)	8 (40.0%)	11 (55.0%)	1 (5.0%)	0 (0.0%)
Health benefits/problems associated with calcium intake	67 (100.0%)	32 (47.8%)	29 (43.3%)	1 (1.5%)	5 (7.5%)

Source: Author.

^*Numbers do not sum to 100% (n=244) due to comments being coded across multiple themes and some comments that mentioned other ideas related to calcium, besides calcium content, bioavailability, and health benefits/problems associated with calcium intake.