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. Author manuscript; available in PMC: 2024 Aug 3.
Published in final edited form as: J Health Commun. 2023 Jul 7;28(8):507–525. doi: 10.1080/10810730.2023.2230929

Table 4.

Summary of top promising beliefs in predicting vaccine acceptance

Confidence-boosting beliefs (PPG%) Hesitancy-fanning beliefs (PPG%)
Overall Safety (19.04%)
Effectiveness (17.87%)
Important others think I should get (17.62%)
Help reach herd immunity (16.27%)
Help go back to normal life (15.21%)
Help protect vulnerable population (14.40%)
Confidence in explaining pro and con (13.43%)
Confidence in explaining science (12.96%)
Confidence in explaining FDA process (11.82%)
The vaccine was developed faster due to political pressure (12.33%)
Don’t know about mRNA safety yet (12.56%)
Approval process was too hasty (11.62%)
Rural Safety (22.48%)
Important others think I should get (20.94%)
Effectiveness (20.45%)
Help reach herd immunity (20.18%)
Help go back to normal life (18.48%)
Help protect vulnerable population (17.34%)
Confidence in explaining pro and con (13.94%)
Confidence in explaining science (12.41%)
The vaccine was developed faster due to political pressure (12.70%)
Don’t know about mRNA safety yet (11.85%)
Urban Safety (15.65%)
Effectiveness (15.56%)
Confidence in explaining science (13.52%)
Confidence in explaining pro and con (12.99%)
Confidence in explaining FDA process (12.86%)
Important others think I should get (12.69%)
The vaccine was developed faster due to political pressure (14.18%)
Don’t know about mRNA safety yet (11.85%)
Conflict/contradictory information (13.01%)
Negative information withheld (11.68%)
Clinical Safety (17.44%)
Effectiveness (15.90%)
Important others think I should get (14.80%)
Help reach herd immunity (14.59%)
Help go back to normal life (13.45%)
Help protect vulnerable population (12.63%)
The vaccine was developed faster due to political pressure (13.00%)
Non-clinical Safety (20.08%)
Effectiveness (19.25%)
Important others think I should get (18.66%)
Help reach herd immunity (16.68%)
Help go back to normal life (15.37%)
Confidence in explaining pro and con (14.91%)
Help protect vulnerable population (14.57%)
Confidence in explaining science (14.56%)
Confidence in explaining FDA process (12.75%)
Don’t know about mRNA safety yet (13.62%)
Approval process was too hasty (12.36%)
The vaccine was developed faster due to political pressure (11.85%)
Limited reliable information (11.83%)

Notes: top-ranked beliefs identified using a global cut-off point (PPG = 11.62%) corresponding to the 75th percentile in the distribution of PPG scores across all the beliefs in the overall sample. Outcome is vaccine acceptance.