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. Author manuscript; available in PMC: 2024 Aug 3.
Published in final edited form as: J Health Commun. 2023 Jul 7;28(8):507–525. doi: 10.1080/10810730.2023.2230929

Table 5.

Summary of top promising beliefs in predicting recommendation intention

Confidence-boosting beliefs (PPG%) Hesitancy-fanning beliefs (PPG%)
Overall Important others think I should get (17.19%)
Effectiveness (17.01%)
Confidence in explaining science (16.56%)
Safety (16.55%)
Confidence in explaining pro and con (15.97%)
Help reach herd immunity (15.7%)
Confidence in explaining FDA process (14.94%)
Help go back to normal life (13.82%)
Help protect vulnerable population (13.53%)
Don’t know about mRNA safety yet (12.44%)
The vaccine was developed faster due to political pressure (12.46%)
Limited reliable information (11.93%)
Rural Important others think I should get (20.48%)
Safety (20.16%)
Help reach herd immunity (19.46%)
Effectiveness (19.41%)
Confidence in explaining science (19.05%)
Confidence in explaining pro and con (18.73%)
Confidence in explaining FDA process (17.94%)
Help go back to normal life (17.07%)
Help protect vulnerable population (15.55%)
The vaccine was developed faster due to political pressure (13.19%)
Limited reliable information (12.54%)
Don’t know about mRNA safety yet (12.53%)
Most health professionals choose to get vaccinated (11.95%)
Urban Effectiveness (14.30%)
Confidence in explaining science (13.04%)
Confidence in explaining pro and con (12.80%)
Safety (12.36%)
The vaccine was developed faster due to political pressure (12.31%)
Conflict/contradictory information (12.07%)
Clinical Confidence in explaining FDA process (13.08%)
Effectiveness (12.94%)
Confidence in explaining pro and con (12.59%)
Safety (12.48%)
Important others think I should get (12.37%)
Confidence in explaining science (12.09%)
The vaccine was developed faster due to political pressure (13.07%)
Non-clinical Effectiveness (19.99%)
Safety (19.71%)
Confidence in explaining science (19.50%)
Important others think I should get (18.78%)
Help reach herd immunity (18.09%)
Confidence in explaining pro and con (17.90%)
Help go back to normal life (15.20%)
Confidence in explaining FDA process (15.08%)
Help protect vulnerable population (14.05%)
Don’t know about mRNA safety yet (13.96%)
Limited reliable information (13.74%)
Approval process was too hasty (12.22%)

Notes: top-ranked beliefs identified using a global cut-off point (PPG = 11.93%) corresponding to the 75th percentile in the distribution of PPG scores across all the beliefs in the overall sample. Outcome is recommendation intention.