Table 3.
Estimated DID Volume Sales of Beverages at the Brand Level From 2012 to 2018
| Beverage | Net DID (95% CI) in Volume Sales, fl. oz |
|||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2012–2013 | 2012–2014 | 2012–2015 | 2012–2016 | 2012–2017 | 2012–2018 | |||||||
| Regular soda | −1,224*** | (−1,549.1, −898.2) | −1,643*** | (−1,969.6, −1,315.6) | −2,301*** | (−2,631.5, −1,970.3) | −2,265*** | (−2,606.1, −1,923.9) | −1,820*** | (−2,164.6, −1,474.7) | −2,099*** | (−2,446.6, −1,750.8) |
| Diet soda | −1,054*** | (−1,318.0, −789.3) | −962.8** | (−1,228.2, −697.3) | −1,510*** | (−1,778.9, −1,242.0) | −1,379*** | (−1,656.3, −1,102.2) | −965.3*** | (−1,244.7, −686.0) | −1,631*** | (−1,912.2, −1,350.6) |
| Sport drink | −1,592*** | (−2,127.4, −1,057.5) | −1,114*** | (−1,650.3, −577.9) | −1,476*** | (−2,019.5, −932.0) | −1,368*** | (−1,927.8, −808.9) | −421.2 | (−987.3, 144.9) | 947.2** | (379.4, 1,515.0) |
| Fruit drink | −1,693** | (−1,849.6, −1,537.1) | −1,220** | (−1,376.7, −1,062.9) | −840.9*** | (−999.3, −682.4) | −850.1*** | (−1,013.8, −686.4) | −693.6** | (−859.2, −528.0) | −845.2*** | (−1,012.4, −678.0) |
| 100% juice | −743.0** | (−1,047.6, −438.4) | −1,145** | (−1,451.3, −839.5) | −1,945*** | (−2,254.5, −1,635.1) | −1,394** | (−1,713.6, −1,074.8) | −1,550*** | (−1,877.1, −1,223.7) | −1,338*** | (−1,668.8, −1,006.9) |
Note: Boldface indicates statistical significance (**p<0.01, ***p<0.001).
DID, difference-in-differences.