Table 2.
BCT and Message Content Across Campaigns
| BCT category (number of campaigns) | BCT (number of campaigns) | General themes identified in campaign content | Examples of BCT applications in campaign | |
|---|---|---|---|---|
| 5. Natural consequences (41) | 5.1 Information about health consequences (41) 5.2 Information about social and environmental consequences (12) 5.5 Anticipated regret (5) 5.6 Information about emotional consequences (14) |
Addiction Chemicals Nicotine Negative health effects Brain development Mental health Flavors Secondhand vapor Missed opportunities |
The Real Cost – “Start with glycerin, add nicotine, add other unknown ingredients. If you vape, you could be inhaling toxic chemicals. It's a recipe for disaster.” |
|
| 6. Comparison of behavior (10) | 6.1 Demonstration of the behavior (2) 6.3 Information on others' approval (8) |
Peer pressure Appearance to peers Stories from others |
We Get It – “We get it; you vape. Look at you being edgy…” |
|
| 13. Identity (9) | 13.1 Identification of self as role model (3) 13.3 Incompatible beliefs (7) |
Future Sports/exercise Leadership |
Stay True to You – “*sister sees older sister vaping* ‘Stop following me. Hey, stop copying me. Mom! Don't copy me.’” |
|
| 3. Social support (5) | 3.1 Social support (unspecified) (5) | Talking/getting advice Supporting friends Supporting other teens |
Consider the Consequences of Vaping – “Talk with your teen about vaping.” |
|
BCT, behavior change technique.