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. Author manuscript; available in PMC: 2023 Oct 6.
Published in final edited form as: Nicotine Tob Res. 2020 Oct 8;22(10):1795–1804. doi: 10.1093/ntr/ntaa032

Table 3.

Differences by Condition in Warning Reactions

Condition Description Perceived informativeness
Perceived understandability
Perceived factualness
Mean (SD) Coeff. (95% CI) Mean (SD) Coeff. (95% CI) % endorsing OR (95% CI)

0 (Control) Average of the four SG warnings 4.94 (1.65) REF 5.83 (1.54) REF 86.1% REF
1 Addictive 4.90 (1.65) −0.05 (−0.22, 0.11) 6.06 (1.34) 0.39 (0.25, 0.53)a 86.4% 1.07 (0.78, 1.45)
2 Harm children 5.36 (1.52) 0.54 (0.38, 0.69)a 6.24 (1.19) 0.52 (0.38, 0.66)a 83.1% 0.94 (0.70, 1.27)
3 Kill you 4.95 (1.75) 0.17 (0.00, 0.34) 5.92 (1.57) 0.42 (0.27, 0.57)a 85.5% 0.99 (0.73, 1.34)
4 Fatal lung disease in nonsmokers 5.43 (1.54) 0.69 (0.54, 0.84)a 5.98 (1.47) 0.41 (0.27, 0.56)a 77.5% 0.70 (0.53, 0.92)a
5 Quit now 4.61 (1.59) −0.33 (−0.49, −0.17)a 5.82 (1.43) 0.12 (−0.04, 0.27) 87.9% 1.01 (0.75, 1.37)
6 Head and neck cancer 5.68 (1.40) 0.78 (0.63, 0.92)a 6.14 (1.27) 0.44 (0.30, 0.58)a 71.6% 0.53 (0.41, 0.68)a
7 Bladder cancer 5.81 (1.41) 0.95 (0.81, 1.09)a 6.13 (1.38) 0.46 (0.32, 0.60)a 66.0% 0.43 (0.33, 0.55)a
8 Stunt fetal growth 5.59 (1.38) 0.91 (0.77, 1.05)a 6.15 (1.33) 0.58 (0.45, 0.71)a 83.9% 0.93 (0.69, 1.25)
9 Clogged arteries 5.65 (1.41) 0.88 (0.74, 1.03)a 6.15 (1.29) 0.55 (0.41, 0.68)a 85.2% 1.14 (0.83, 1.57)
10 COPD 1b 5.55 (1.37) 0.76 (0.62, 0.90)a 6.14 (1.27) 0.47 (0.34, 0.61)a 85.4% 1.23 (0.89, 1.70)
11 COPD 2c 5.52 (1.39) 0.77 (0.63, 0.92)a 6.24 (1.17) 0.53 (0.40, 0.67)a 83.8% 1.26 (0.91, 1.73)
12 Erectile dysfunction 5.77 (1.35) 0.95 (0.81, 1.09)a 6.18 (1.19) 0.47 (0.33, 0.61)a 72.4% 0.53 (0.41, 0.69)a
13 Amputation 5.95 (1.25) 1.13 (0.99, 1.26)a 6.25 (1.39) 0.60 (0.46, 0.74)a 76.7% 0.66 (0.50, 0.86)a
14 Diabetes 5.68 (1.40) 0.90 (0.76, 1.04)a 6.21 (1.22) 0.54 (0.40, 0.67)a 64.0% 0.44 (0.34, 0.56)a
15 Macular degeneration 5.86 (1.37) 1.12 (0.99, 1.26)a 6.12 (1.40) 0.44 (0.29, 0.58)a 73.7% 0.59 (0.45, 0.77)a
16 Cataracts 5.67 (1.35) 0.86 (0.72, 1.00)a 6.17 (1.30) 0.47 (0.33, 0.61)a 65.5% 0.38 (0.30, 0.49)a

CI = confidence interval; COPD = chronic obstructive pulmonary disease; OR = odds ratio; SD = standard deviation; SG = Surgeon General’s warning. Percentages represent the proportion of participants within each condition who endorsed that the warning was factual. Regressions control for age group and smoking status.

a

Significant after adjustment for multiple comparisons.

b

Image of diseased lungs.

c

Image of man with oxygen.