Table 1.
Summary of search engine results for peroxide-based teeth bleaching products.
|
Links categorized by accessed websites |
Search engine results |
Total |
||
|---|---|---|---|---|
| English (n) | Hungarian (n) | links (n) | percentage | |
| dental practice website | 3 | 13 | 16 | 26.7% |
| dentist office product supplier (B2B) | 3 | 7 | 10 | 16.7% |
| informative websitesa | 12 | 5 | 17 | 28.3% |
| price comparison or intermediary pages | 0 | 2 | 2 | 3.3% |
| global e-commerce websites (B2C, B2B) | 7 | 2 | 9 | 15.0% |
| web shop | 5 | 1 | 6 | 10.0% |
| Sum | 30 | 30 | 60 | 100.0% |
a
e.g., news, authority, medicine database or blogs without product purchase opportunity.