Table 3.
Measurement model results.
| Item Level Constructs | Item | LV | CR | α | AVE |
|---|---|---|---|---|---|
| PC1 | 0.805 | ||||
| Perceived Cost (PC) | PC2 | 0.701 | 0.919 | 0.813 | 0.645 |
| PC3 | 0.709 | ||||
| PC4 | 0.831 | ||||
| PR1 | 0.836 | ||||
| Perceived Risk (PR) | PR2 | 0.717 | 0.915 | 0.826 | 0.632 |
| PR3 | 0.791 | ||||
| PR4 | 0.853 | ||||
| MF1 | 0.805 | ||||
| Medical Facilities (MF) | MF2 | 0.733 | 0.817 | 0.767 | 0.704 |
| MF3 | 0.741 | ||||
| MF4 | 0.829 | ||||
| ST1 | 0.788 | ||||
| Sustainable Tourism (ST) | ST2 | 0.763 | 0.906 | 0.797 | 0.609 |
| ST3 | 0.805 | ||||
| ST4 | 0.799 | ||||
| E1 | 0.915 | ||||
| Expectation I | E2 | 0.877 | 0.913 | 0.859 | 0.784 |
| E3 | 0.858 | ||||
| BI1 | 0.821 | ||||
| Behavioral Intention (BI) | BI2 | 0.837 | 0.852 | 0.822 | 0.654 |
| BI3 | 0.733 | ||||
| BI4 | 0.801 |
Note: LV = Loading Value; AVE = Average Variance Extracted; α = Cronbach's alpha; CR = Composite Reliability.
Source: Own calculations based on a survey.