Table 3.

Example content from analysis of the 24 media reports that were assessed for inclusion.

Report number			Example content
Blame
	6	“Said the incident was ‘extremely sad’ and urged those frequenting the popular clifftop viewing area not to endanger themselves by climbing fences or venturing too close to the edge. ‘You’re putting your life at risk and why—for a photo? It’s not that important.’”
	17	“The council agreed to investigate ways to restrict or deter movement around the area, including the installation of CCTV, more physical barriers, multilingual signage and more frequent ranger patrols—particularly on weekends.” “There is an ongoing and justifiable concern that visitors are irresponsibly endangering themselves and others by crossing over fencing and boundary lines and positioning themselves on the cliff ledge,” the motion noted.
	21	“A teenage girl skylarking with friends in the dead of the night at a selfie hotspot has miraculously survived a 15-metre drop just months after a British model plunged to her death at the notorious cliff face.”
Warning
	6	“Visitors warned to take care—This is the second fatal incident at Cape Solander in six weeks, after a man aged in his 30s died in similar circumstances last month.”
	10	“‘Swimming is prohibited in this area of the Potomac River,’ he said. ‘So we’re constantly warning people to stay away from the water—it’s dangerous.’”
	12	“‘This is a sad reminder to be cautious when taking selfies and other photos in dangerous areas. Don’t underestimate the power of waterfalls, rivers, and cold-water temperatures,’ the fire district wrote in a Facebook post.”
Prevention and education
	6	“I really want to find out exactly where...it happened, was there fencing? Was there any signage there? And if we’ve got to look as a community and as a council and a government to spell it out more, we will spell it out more. We will probably need to educate people more.”
	18	“Signs warn tourists to stay away from the cliff edge and the height of fences in the area had been increased, according to a local mayor.”
	20	“There are reportedly signs in the area warning people to stay away from the edge of the cliff. Waverley Mayor Paula Masselos told the BBC that the city has already increased the height of fences in the area and added additional warning signs in other languages.”