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. 2023 Sep 29;25:e47970. doi: 10.2196/47970

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©Emma Olive Billington, Charley M Hasselaar, Lorena Kembel, Rebecca C Myagishima, Mubashir A Arain. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 29.09.2023.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research, is properly cited. The complete bibliographic information, a link to the original publication on https://www.jmir.org/, as well as this copyright and license information must be included.

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Results of a 14-day Facebook advertising campaign to recruit women aged ≥45 years to complete an electronic survey regarding their perspectives on bone health and osteoporosis. Costs are presented in CAD (at the time of the study, a currency exchange rate of CAD $1=US $0.79 was applicable).