Table 5.

Deterrents for willingness to try out millets

Willingness to try millets	Odds Ratio	Std. Err.	z	P>|z|	[95% Conf. Interval]
Awareness	0.03	0.02	-4.57	0.000**	0.007	0.145
Availability	0.02	0.01	-4.08	0.000**	0.003	0.134
Palatability	2.03	1.46	0.98	0.325	0.495	8.323
Organic availability	0.71	0.54	-0.45	0.656	0.158	3.186
Branded availability	2534.53	3894.74	5.1	0.000**	124.703	51513.06
Expensive	0	0	-3.82	0.000**	0	0.083
Cashback discount	405.65	550.87	4.42	0.000**	28.327	5808.841
Exotic	65.64	87.16	3.15	0.002	4.864	886.012
Family averse	0	0	-6.4	0.000**	0	0.005
Inadequate cooking skill	0.4	0.29	-1.25	0.212	0.096	1.679
_cons	0.03	0.05	-2.24	0.025	0.001	0.659