Table 2.

Summary of themes and subthemes from data reported by the participants of focus groups and key informant interviews.

Themes	Subthemes
1. Appearance and mannerisms	-Physical appearance of Nthabi, including dress, the image that resembles the community of end users, hairstyle, and gestures
2. Acceptability of language used	-Culturally sensitive and acceptable use of language, especially about potentially embarrassing subjects -Non-judgmental
3. Accessibility, relevance, and engagement	-Mobile phones make the information easily accessible and convenient -Nthabi is patient and I did not feel rushed -The serializes stories were engaging
4. Relevance of health content	-Relevance of health education content discussed -Gained knowledge on different empowering health topics and on making good choices