Table 4. Strategies Used to Address Relative Advantage .

	Ontario	Quebec	Manitoba	Newfoundland & Labrador
Maintain simplicity of the eConsult design to focus on its core elements	√	√	√	√
Ensure eConsult is user-friendly and can be integrated into users’ workflows	√	√	√	√
Offer training and ongoing support to encourage uptake and troubleshoot issues	√	√	√	√
Integrate eConsult into electronic health records and other eReferral services	√	√		√
Promote the relative advantages of eConsult (eg, healthcare organization newsletters, eConsult websites, word of mouth, webinars, fax backs sent by specialists to primary care professionals, and patient stories)	√	√	√	√