Table 4.
Factor Loading, T-Value for each Question and Average for each Factor of Social Anxiety Scale for Media Users
| Factors | Un-standardized Factor loading | Standardized Factor loading | T-Value | R 2 | AVE |
|---|---|---|---|---|---|
| Factor 1: (SCA) | |||||
| Question 1 | 1.19 | 0.66 | 20.22 | 0.44 | 0.64 |
| Question 2 | 1.28 | 0.78 | 20.20 | 0.61 | |
| Question 3 | 1.21 | 0.79 | 20.47 | 0.63 | |
| Question 4 | 1.23 | 0.83 | 21.32 | 0.69 | |
| Question 5 | 1.29 | 0.76 | 19.79 | 0.58 | |
| Question 6 | 1.36 | 0.87 | 22.04 | 0.75 | |
| Question 7 | 1.25 | 0.83 | 21.15 | 0.68 | |
| Factor 2: (PCA) | |||||
| Question 8 | 1.05 | 0.68 | 15.22 | 0.46 | 0.56 |
| Question 9 | 1.18 | 0.75 | 17.12 | 0.67 | |
| Question 10 | 1.07 | 0.80 | 18.21 | 0.61 | |
| Question 11 | 1. 17 | 0.78 | 18.47 | 0.65 | |
| Question 12 | 1.01 | 0.55 | 15.84 | 0.41 | |
| Factor 3: (IA) | |||||
| Question 13 | 1.22 | 0.79 | 30.18 | 0.76 | 0.63 |
| Question 14 | 1.21 | 0.78 | 33.32 | 0.75 | |
| Question 15 | 1.18 | 0.68 | 22.74 | 0.57 | |
| Question 16 | 1.23 | 0.81 | 27.36 | 0.59 | |
| Question 17 | 1.17 | 0.80 | 26.20 | 0.56 | |
| Question 18 | 1.16 | 0.75 | 24.11 | 0.50 | |
| Factor 4: (SEA) | |||||
| Question 19 | 1.03 | 0.75 | 19.56 | 0.55 | 0.62 |
| Question 20 | 1.25 | 0.84 | 23.53 | 0.70 | |
| Question 21 | 1.05 | 0.78 | 21.97 | 0.61 |
Note. SCA = Shared Content Anxiety; PCA = Privacy Concern Anxiety; IA = Interaction Anxiety; SEA = Self-Evaluation Anxiety; R2 = R-squared; AVE = Average Variance Extracted.