Table 2.
Qualitative assessment of product ads and price promotions
| Code label | Description | Code prevalence, n (%) | Initial interrater reliability, Fleiss's κ |
|---|---|---|---|
| Price promotion (n = 27) | |||
| Price discounts | Mention of discounted price, price reduction, giveaway, BOGO, orother | 19 (70.4%) | .64 |
| Price $10 or below | Mentions of a product at a price of less than $10 | 14(51.9%) | .79 |
| Product characteristics (n = 22) | |||
| Ingestible | Includes gummies, food product, drinks, capsules, tinctures, or othersmokeless product | 9 (40.9%) | .79 |
| Flowers | Includes dried leaves/buds or flowers language orother, “shake,” pre-rolls | 15 (68.2%) | .74 |
| Concentrates | Includes wax, dabs, shatter, or other THC concentrates | 9 (40.9%) | .73 |
| Quality | Mention of top-tier, high-quality product | 4 (18.2%) | .70 |
| Medical or therapeutic | Uses healing, medical, or therapeutic use languageor aesthetics | 13 (59.1%) | .62 |
Notes: BOGO = buy one, get one; THC = tetrahydrocannabinol.