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. 2023 Oct 15;84(5):693–699. doi: 10.15288/jsad.22-00292

Table 2.

Qualitative assessment of product ads and price promotions

graphic file with name jsad.22-00292tbl2.jpg

Code label Description Code prevalence, n (%) Initial interrater reliability, Fleiss's κ
Price promotion (n = 27)
 Price discounts Mention of discounted price, price reduction, giveaway, BOGO, orother 19 (70.4%) .64
 Price $10 or below Mentions of a product at a price of less than $10 14(51.9%) .79
Product characteristics (n = 22)
 Ingestible Includes gummies, food product, drinks, capsules, tinctures, or othersmokeless product 9 (40.9%) .79
 Flowers Includes dried leaves/buds or flowers language orother, “shake,” pre-rolls 15 (68.2%) .74
 Concentrates Includes wax, dabs, shatter, or other THC concentrates 9 (40.9%) .73
 Quality Mention of top-tier, high-quality product 4 (18.2%) .70
 Medical or therapeutic Uses healing, medical, or therapeutic use languageor aesthetics 13 (59.1%) .62

Notes: BOGO = buy one, get one; THC = tetrahydrocannabinol.