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. 2023 Oct 19;14:1219229. doi: 10.3389/fpsyt.2023.1219229

Table 2.

Behavior change strategies to either drive engagement or completion of the desired behavior.

Initial engagement strategies Prompts for action (i.e., behavior change techniques)
Curiosity Anticipated regret
Gain frame Behavioral practice/rehearsal
Implementation intentions Credible source
Loss aversion Comparative imagining of future outcomes
Power of free Goal setting
Prosocial Information about health consequences
Reduce friction Instruction on how to perform behavior
Self-efficacy Salience of consequences
Social proof Social comparison
Trusted messenger Social support (emotional)