Table 2.
Behavior change strategies to either drive engagement or completion of the desired behavior.
| Initial engagement strategies | Prompts for action (i.e., behavior change techniques) |
|---|---|
| Curiosity | Anticipated regret |
| Gain frame | Behavioral practice/rehearsal |
| Implementation intentions | Credible source |
| Loss aversion | Comparative imagining of future outcomes |
| Power of free | Goal setting |
| Prosocial | Information about health consequences |
| Reduce friction | Instruction on how to perform behavior |
| Self-efficacy | Salience of consequences |
| Social proof | Social comparison |
| Trusted messenger | Social support (emotional) |