Table 3. Qualitative Main, Generic, and Sub Categories With Representative Quotes.

“We Are” Recognition Program
Impact of Program
Process Positives	“I feel like it does increase my appreciation of others’ achievements and those things that other people are doing with their day.” “It’s nice to hear what other people truly feel about their colleagues.” “I think it’s nice to see other providers recognized and kind of learn about what their practice is like and draw inspiration from them and what they’re doing. And I think that it is nice to be recognized. I feel like a lot of providers in family medicine are pretty humble so they’re not like out there announcing their accomplishments and things. This is a nice chance for them to get a little bit of the spotlight and a chance for their colleagues to see the great things they’re doing.”
Process Negative	“… the weird part is everybody’s going to get recognized at some point in time so there’s nothing like … you won any kind of a contest for this.” “My perspective, I am not one that likes to sort of be the center of attention or the focus of attention. And so it was kind of embarrassing for me.” “I mean I personally did not necessarily feel that I needed more recognition than what I was getting. And part of it might be that I think I’m reasonably outspoken and proactive so I have gotten some.”
Fairness of Program	“I think the best part that I like about it is that everybody has a chance to be recognized and sort of be placed in the forefront and kind of be recognized for whatever they do.” “I think it’s nice we’re recognizing people who might not have gotten recognition in the past.” “I think the process is fair because everybody has an equal chance and probability of getting picked.”
Selecting a Hidden Hero
Teamwork	“I think the hidden heroes is absolutely wonderful. None of us can do really anything substantial without at least one person behind us.” “I thought it was really nice to kind of reflect and think about who really contributes to your day and who contributes or impacts you(r) day in a positive manner.” “I think a lot of times physicians are in the headlines and physicians and nurses in general associate with delivering healthcare. But the reality is there’s a multidisciplinary chain and sometimes people outside of the clinic and outside of that direct domain that are really contributing to the success.”
Awareness of Program	“I know it happened because two other people congratulated me but I didn’t know anything about it.” “I came into work and a letter and certificate were laying on my desk so that’s how I found out.” “I was aware of the program’s existence. I had no idea there was the hidden hero component to it.”