Table 3.
Factor loadings of questions in relation to 5 innovation attributes (bold values indicate items with high faction loadings).
| Loadings | Factor 1 | Factor 2 | Factor 3 | Factor 4 | Factor 5 |
| Competitive advantage 1 | 0.158 | 0.882a | 0.259 | 0.170 | 0.108 |
| Competitive advantage 2 | 0.224 | 0.709a | 0.390 | —b | 0.213 |
| Complexity 1 | 0.956a | — | 0.246 | 0.133 | — |
| Complexity 2 | 0.820a | 0.160 | 0.261 | 0.125 | — |
| Compatibility 1 | 0.359 | 0.342 | 0.785a | 0.208 | — |
| Compatibility 2 | 0.425 | 0.286 | 0.632a | — | 0.124 |
| Trialability 1 | 0.272 | 0.404 | 0.131 | 0.378a | 0.230 |
| Trialability 2 | 0.184 | 0.182 | 0.140 | 0.929a | 0.213 |
| Observability 1 | –0.139 | 0.450 | — | 0.246 | 0.310 |
| Observability 2 | — | 0.259 | — | 0.222 | 0.934a |
aValues indicate items with high faction loadings.
bNot available.