TABLE 4.

Themes and subthemes within open-ended responses for schizophrenia labels, with text examples.

Theme	Subtheme	Quoted example from responses
Schizophrenia knowledge	Accurate knowledge of symptoms, cause, and prognosis	“Treatable psychological disorder with potential delusions and/or hallucinations.”
	Misperceptions of symptoms and cause	“When I hear the word schizophrenic I think of someone who has multiple personalities but is highly intelligent at one specific topic/interest.”
Attitudes toward SCZ	Understanding and empathy	“They are not mean, dangerous people, but people who need to be helped and treated the way everyone should be treated.”
	Fear or perceived danger	“I think violent, unpredictable, and intelligent mainly.”
	Prejudice toward mental illness	“My first thought is ‘crazy’.”
Representations of SCZ	Personal contact	“My uncle. He was the only person who I had regular interactions with and he was diagnosed with schizophrenia during adolescence.”
	Media	“I think of the TV show Criminal Minds because one of the characters mothers has schizophrenia.”
	Classroom exposure	“When I hear schizophrenic, I think of a mental disorder that I learned about in psychology.”