Table 3.
Construct | Items | Mean | St. Dev. | Factor Loading | Cronbach’s Alpha | CR | AVE |
---|---|---|---|---|---|---|---|
Communication | CMU1 | 3.581 | 1.003 | 0.770 | 0.690 | 0.829 | 0.620 |
CMU2 | 3.463 | 1.024 | 0.858 | ||||
CMU3 | 3.075 | 1.121 | 0.728 | ||||
Positive Affect |
POA1 | 2.425 | 0.997 | 0.875 | 0.816 | 0.889 | 0.727 |
POA2 | 2.013 | 0.859 | 0.846 | ||||
POA3 | 2.250 | 0.949 | 0.837 | ||||
Negative Affect |
NEA1 | 1.788 | 0.728 | 0.928 | 0.943 | 0.963 | 0.897 |
NEA2 | 1.756 | 0.781 | 0.959 | ||||
NEA3 | 1.800 | 0.857 | 0.954 | ||||
Flow | FLW1 | 2.831 | 0.957 | 0.920 | 0.916 | 0.947 | 0.856 |
FLW2 | 2.881 | 0.983 | 0.932 | ||||
FLW3 | 2.944 | 0.989 | 0.924 | ||||
Perceived Enjoyment | PEN1 | 3.531 | 0.806 | 0.933 | 0.922 | 0.950 | 0.865 |
PEN2 | 3.625 | 0.789 | 0.922 | ||||
PEN3 | 3.581 | 0.818 | 0.935 | ||||
Habit | HAB1 | 4.056 | 0.861 | 0.762 | 0.790 | 0.875 | 0.701 |
HAB2 | 4.013 | 0.908 | 0.828 | ||||
HAB3 | 4.156 | 0.738 | 0.915 | ||||
Addiction | ADD1 | 3.500 | 1.194 | 0.907 | 0.693 | 0.865 | 0.762 |
ADD2 | 3.225 | 1.214 | 0.838 |