Table 4.

Correlation matrix and discriminant assessment

Construct	1	2	3	4	5	6	7
1. Communication	0.787
2. Positive Affect	0.094	0.853
3. Negative Affect	-0.273	0.346	0.947
4. Flow	0.002	0.362	0.268	0.925
5. Perceived Enjoyment	0.264	0.356	0.079	0.376	0.930
6. Habit	0.172	0.143	0.123	0.305	0.383	0.838
7. Addiction	0.054	0.167	0.169	0.384	0.073	0.351	0.873

Note: Diagonal values are the square root of AVE