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. 2023 Nov 22;13:20480. doi: 10.1038/s41598-023-47749-7

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© The Author(s) 2023

Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.

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Dynamic color trends in fashion magazines: (A) Pipeline of data processing for color trends on fashion magazine covers (time interval 2000–2022). (B–F) Color trend dynamics the fashion magazine Cosmopolitan: (B) Trend colors in RGB color space. (C) Upper panel: Trend colors of the respective magazine projected into the plane that explains most variance of all trend colors in CIELAB space. Lower panel: Trend color sequence after projection onto the circular subspace in the plane described above. (D) Time-shifted sum over color vectors in a moving bin of 8 months over time. (E) Month-to-month change between the trend colors over time (absolute first derivative from the panel above). (F) Comparison of the color trend dynamics in E against the dynamics of a color sequence that was randomly shuffled over time (n = 267 trend changes, p-value refers to Wilcoxon rank sum test).