Table 4.
Exposure to the Infant Formula Information of Mothers (n = 593) Who Visited Health Facilities for Their Infants Less Than 6 Months of Age in Bahir Dar, Northwest Ethiopia, from March to May 2020
| Variables | Category | Frequency | Percent |
|---|---|---|---|
| Exposed to infant formula information | Yes | 414 | 69.82 |
| No | 179 | 30.18 | |
| Information received from advertisement (n = 410) | Good for infant growth | 232 | 56.5 |
| Similar to breastfeeding | 118 | 28.7 | |
| For infant intelligence | 49 | 11.9 | |
| Make an infant beautiful. | 11 | 2.7 | |
| Source of infant formula information (n = 410) | TV/Radio | 211 | 51.5 |
| Family/friends | 134 | 32.7 | |
| Health professionals | 50 | 12.2 | |
| Supermarket/Pharmacy | 15 | 3.6 |