Table 1. Total number of labels, percentage frequency of labels according to the number of marketing communication strategies (MCS) per label, total and average MCS according to food groups consumed by children under 5 years of age from the Brazilian National Health System (SUS). Rio de Janeiro, Brazil, 2014.

Food groups	Number of labels	Percentage frequency of labels according to number of MCS per label			Number of MCS	Average MCS per label
		1 to 5	6 to 11	12 to 19
Soy drinks	13	15.4	23.1	61.5	154	11.8
Floursa	18	0	50	50	202	11.2
Breakfast cereals	4	0	50	50	43	10.8
Food supplements and complementsb	5	0	100	0	48	9.6
Juice concentrates and syrups	14	7.1	85.7	7.1	116	8.3
Juice powder	24	20.8	79.2	0	193	8
Industrialized baby foods	2	0	100	0	16	8
Breads	7	0	100	0	55	7.9
Microwave popcorn	3	33.3	66.7	0	23	7.7
Seasonings	14	28.6	57.1	14.3	107	7.6
Soft drinks	10	0	100	0	76	7.6
Juice cartons	32	37.5	59.4	3.1	237	7.4
Ready-made cakes	8	12.5	87.5	0	58	7.3
Crackers and snacks	46	32.6	58.7	8.7	324	7
Dairy products	48	31.3	62.5	6.3	337	7
Peanuts	1	0	100	0	7	7
Cookies	50	42	56	2	312	6.2
Reconstituted meat products	10	60	30	10	61	6.1
Instant noodles	6	33.3	66.7	0	33	5.5
Sweets, candies, and goodies	57	54.4	43.9	1.8	311	5.5
Ready-made toasted manioc flour	3	66.7	33.3	0	15	5
Guarana drinks	5	80	20	0	24	4.8
Margarines	4	100	0	0	18	4.5
Chocolate powder and similar products	6	83.3	16.7	0	22	3.7
Total	390	33.6	57.9	8.5	2,792	7.2

MCS: marketing communication strategies.

^aMixtures of cereal flours.

^bFormulations of nutrients, bioactive substances, enzymes or probiotics.