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4.1 Need for self-motivation
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| “It’s quite cumbersome, so I think you need to be pretty motivated, you need to have a fairly good reading age” CHW3. |
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“That’s really nice motivating positive facts, that you know within a few hours of stopping smoking it’s already started clearing from your blood… that gives people a bit of hope… I like that.” KI1 |
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“if I am following my goals, yeah, I think that’s quite good actually because if I had been in like the orange zone or the red zone and I set some goals, I could see my heart moving into a better area, say into a green area.” CHW2 |
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4.2 Barriers to lifestyle change
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“Yeah it’s not asking them for any info around their financial, you know how food access, food poverty, digital stuff … mental health and well-being, social isolation, digital isolation, their sense of connection with their community or their friends and family” KI1 |
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“They know what they should be doing … to improve their health. What they’re looking for is support really rather than hard facts and information.” CHW2 |
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4.3 Unmet expectations from website
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“I wonder if it might be interesting to have a line or two maybe at the start of the questionnaire saying … like all the information included is from a legitimate source like maybe a line about the research team and their credentials … just a line to make you feel very confident that you’re looking at credible sources of information.” CHW1 |
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4.4 Personalization
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“Getting the depth and quality of the risk assessment and the risk factors in there to do that effectively is the trade off of doing something short and sweet, but it does feel personal and it does feel tailored to me, which I think is good.” HP1 |
