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Structural equation modeling regression weights.
| Model | Estimate | S.E. | C.R. | p | Effect | R 2 | ||
|---|---|---|---|---|---|---|---|---|
| Customer loyalty | ← | Sensory experience | −0.034 | 0.025 | −1.373 | 0.170 | −0.045 | — |
| Customer loyalty | ← | Affective experience | 0.155 | 0.038 | 4.116 | ∗ ∗ ∗ | 0.187 | — |
| Customer loyalty | ← | Cognitive experience | 0.115 | 0.029 | 3.905 | ∗ ∗ ∗ | 0.131 | — |
| Customer loyalty | ← | Behavioral experience | 0.132 | 0.028 | 4.635 | ∗ ∗ ∗ | 0.151 | — |
| Customer loyalty | ← | Brand experience | 0.571 | 0.120 | 4.754 | ∗ ∗ ∗ | 0.293 | 0.716 |
Source: SPSS AMOS 26.
