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. 2023 Nov 17;14:1276856. doi: 10.3389/fpsyg.2023.1276856

Table 2.

The dimension of VR experience in VR space.

Brand experience VR experience VR experience in VR space
Perception Presence Authenticity Cognitive presence
Sense
Sensible immersion
Immersion
Emotion Interaction Emotional immersion
Emotion
Simulation
Aesthetic interaction
Behavior