Table 2.
The dimension of VR experience in VR space.
| Brand experience | VR experience | VR experience in VR space | |
|---|---|---|---|
| Perception | Presence | Authenticity | Cognitive presence |
| Sense | |||
| Sensible immersion | |||
| Immersion | |||
| Emotion | Interaction | Emotional immersion | |
| Emotion Simulation |
Aesthetic interaction | ||
| Behavior | |||