Table 4.

Detailed interview questions.

Item	Question
Basic question	□ Age, occupation, education level, residence, use of social and digital media, and experience watching fashion shows □ Reason for watching fashion shows and what is expected of them
Dimension of experience	Perception	□ What did you learn from watching the fashion show? □ What had you known about the brand and design previously? □ How does it compare to watching a fashion show on social media?
	Sense	□ Did the models and objects in the video feel three-dimensional? Why do you think so? □ How was the visual texture of the runway outfits, models, audience, etc.? □ How was the music in the fashion show space? □ How were the form and visual texture of the stage, background, and props? Please describe them in detail.
	Emotion	□ How did you feel after watching the fashion show? □ Did any images come to mind? Why is that? □ What was the most memorable thing after watching the video and how did it make you feel? Why is that?
	Behavior	□ How was the process of putting on the head-mounted display? □ Did you move your body while watching the video? If so, how did you move and why?
	Aesthetic	□ Has the image of the brand or design changed from what you originally experienced before? If so, how? □ Did you find anything particularly interesting while watching the video? Why is that? □ Please describe the physical characteristics or the impressions of what you saw in the fashion show space such as the models, stage, background, and runway outfits. Was anything particularly impressive? Why is that?
Sense of presence		□ Did you feel like you were in the fashion show space with other people and objects? Why is that? □ Did you feel like you were in the fashion show space?
Immersion		□ Did you ever forget that you were in this place (laboratory)? □ Did you feel like you could touch the models, stage, or the audience around you in the video? If you felt a similar feeling, please describe it. Why is that?